“ Customer interactions through these platforms continue to be at the top of our priorities . We have seen changes , and with a change in focus sales have significantly increased , and we want to be able to react to that customer experience . I would say that now customer-centricity along with data is the new priority for our business .”
In terms of manufacturing , Motor Oil developed the concept of a smart factory . Giannakakis explains this is focused on five pillars : digital engineering ; digital production , where the remote operation centre is the north star ; digital asset management ; digital workers and equipping them with the relevant tools so they can perform their tasks ; and the digital optimisation of processes .
“ Everything to do with the smart factory is classified in those five pillars ,” he says . “ With the help of our partner ecosystem working in each of these pillars allowed us to achieve increased production , reduced downtime , reduced production cost , and focus on product optimisation .”
Giannakakis says that although COVID-19 has certainly accelerated all these processes , the need to do this already existed . “ The challenges in the energy and oil and gas industries were already there . It ’ s an industry that needs to change and with COVID this has been magnified and accelerated ,” says Giannakakis .
“ At the same time you have two frontiers : you have to keep the
145 technologymagazine . com