THE STUDENT HOTEL
The Student Hotel is redefining how the hospitality business model works in a world of changing guest behaviour . And that means a new approach to technology .
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C hange has not been one of the watchwords of the hospitality industry , according to The Student Hotel ’ s Chief Digital and Experience Officer Mark Liversidge . “ The hotel business , in my humble opinion , hasn ’ t really changed in generations ,” he says . “ It runs on the same formula . It ’ s driven by the same industry metrics with the same workaround to overcome the shifts and changes that are going on around it .
“ Brand portfolios delivered by the hospitality management companies are massive . They ’ ve got up to 20 , 30 or 40 brands in their portfolios , yet fundamentally it ’ s all just been the same space and service with different carpets and wallpaper .
“ The engine it works on is the same . Most of the guest utility is the same . The decision making of the business models is the same . It ’ s simply a drive to get more flags in the ground and operational rooms . Fundamentally , none of it is serving the evolution of the guest . And their ability to pivot is hugely constrained . Conventional hospitality technology does not allow them to move with fluidity or agility .”
What we ’ re trying to do is different ; staying at TSH is not just about the rooms , it ’ s about a community experience . TSH ’ s hybrid hospitality concept is designed to welcome students , tourists , neighbours , entrepreneurs and business