“ Never has it actually been easier to let go of the past and to innovate on something new ”
MIHAELA MAZZENGA SVP OF TECHNOLOGY STRATEGY , VALTECH
Everybody embraces “ modern technology ,” but many vendors take liberties with its definition ( most commonly to align with what they currently offer ). The MACH Alliance vendors offer a concise definition and zealously enforce it . They ’ re the bouncers controlling the velvet rope at the entrance of the Coolest Tech in Town Club . They boldly proclaim to carry the flag of a new order in enterprise experience tech . And the wind is at their backs . They ’ re starting fresh — without the anchor of legacy products and customers . They ’ re not corporate monoliths . They ’ re more akin to corporate two-pizza teams operating as a loosely coupled ecosystem that can be integrated together . The debate over the MACH Alliance ’ s policies is vigorous — especially the point that only companies can be MACH Alliance certified . Why ? Because vendors ’ products need to conform to the criteria . The MACH Alliance stamp simplifies things for tech buyers and complicates things for vendors . What else can everybody agree on ? That taking friction out of a buyer ’ s journey is a good thing .
JOE CICMAN , SENIOR ANALYST , FORRESTER - JULY 2021
46 January 2022