DIGITAL TRANSFORMATION
A continuous cycle of insights to automation is the big trend in SaaS , but what are the pitfalls of following the crowd ?
The partnership between ServiceNow and Celonis underlines a market trend plotted by acquisitions such as ProcessGold by UiPath , Signavio by SAP , myInvenio by IBM , and Lana Labs by Appian , as well as partnerships like ABBYY Timeline and Blue Prism . But what do these moves tell us about the trend , according to the leading research and advisory company , Forrester , of ‘ closing the loop from insights to integration ’?
Speaking on the partnership , Forrester asks if competitors to ServiceNow in the automation platform market will shy away from partnering with Celonis based on the depth of the relationship , and questions if the partnership is “ a precursor to an acquisition ”, like many before it ?
Issues with closing the loop According to Forrester , “ organisations run the risk of tying process optimisation to automation and , even more concerning , to a particular vendor ’ s automation solution .”
Rob Koplowitz , VP Principal Analyst at Forrester , says that their data indicates that 76 % of process optimisation efforts are in service of driving some form of end-to-end automation . As Koplowitz states , “ including relevant stakeholders like customer experience professionals , governance , risk and compliance pros , etc . could provide critical insight as to when automation is not the right approach .”
In Koplowitz ’ s mind , there ’ s two schools of thought at play : “ By creating a tighter link
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