Simple ‘ about us ’ for KWM
Simple ‘ about us ’ for KWM
Recognised as one of the world ’ s most innovative law firms , King & Wood Mallesons offers a different perspective to commercial thinking and the client experience . With access to a global platform , a team of over 2900 lawyers in 29 locations around the world works with clients to help them understand local challenges , navigate through regional complexity , and to find commercial solutions that deliver a competitive advantage for their clients .
demanding a fast turnaround on requests , intensive customer support and strict deadlines for project deliverables .
It ’ s about responsiveness , according to Barton : “ you need to be geared up to be highly responsive at every stage of the presales , sales and post-sale periods . Ideally , have a presence in the same time zone as your customer , staffed by people who speak the local language .”
Undoubtedly , the challenge of local competition is massive too , with Chinese companies often willing to endure shortterm losses for long term gains - frequently backed by cheap loans or government subsidies . “ This necessitates a long-term view on investment in China , rather than expecting a fast ROI ”, as Barton sees it .
“ Be prepared to subsidise your China business in the short term . And don ’ t jump in before properly assessing the market and validating the competitiveness of your tech solution in the market . China represents a hugely valuable opportunity for international tech firms , but it ’ s essential to know what you ’ re getting into and to be prepared to do what it takes to compete ,” he continued . technologymagazine . com 97