It ’ s AI all the way down
AI AND ML
Sales and marketing Conversational chatbots are a particularly high-profile example of AI in action and have already become an accepted part of the user journey on most websites – but the sales and marketing industry stands to receive a great deal more help from machines .
Artificial intelligence enables companies to carry out tasks and shift strategies in realtime , continues Townson . Machine learning algorithms will , meanwhile , automatically increase sales promotions or delay launching products that might cannibalise profit from other product lines .
In short , AI can recalibrate these types of decisions to generate additional sales , including products that haven ’ t been promoted previously .
Defence “ The defence industry is undergoing some massive changes , '' says Townson . “ As soon as they can get their AI risk governance fully in place , there ’ s the real potential for acceleration .”
The US Navy is already actively developing over a thousand AI-related activities . “ I think most would be surprised to the degree with which AI is being groomed and developed within the Navy ,” says Chief AI Officer for the US Navy , Brett Vaughan . “ But a majority of those efforts reside in the R & D realm . So in the highlytechnological and competitive landscape of the modern era , we are prioritising the accelerated progression of those capabilities to the fleet .”
While Vaughan is limited in what he can say , he confirms there are two areas where AI is being used by the US Navy : enabling autonomy in unmanned / robotic systems and improving the quality and speed of human decision-making .
It ’ s AI all the way down
The artificial industry will , of course , be in a constant state of transformation as it develops new technologies to share with other industry sectors .
Meanwhile , experts say AI will be required to tame the AI industry itself .
“ A basic prerequisite for the use of AI at scale is establishing an auditable , ethical and explainable model for AI ,” says Paul Henninger , Head of Connected Technology at KPMG UK .
“ Ironically , AI itself – in addition to sensible processes , policies and governance – is the solution to what will unlock the potential of AI .”
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