NEC CORPORATION
DAVID COHEN TITLE : HEAD OF MARKETING FOR 5G SOLUTIONS
INDUSTRY : INFORMATION TECHNOLOGY & SERVICES
LOCATION : PHILADELPHIA , USA
David Cohen is the Head of Marketing for NEC ’ s 5G Solutions business . In this role , David is responsible for all marketing activities related to NEC Open Networks , an umbrella brand for the products and solutions the company offers to mobile network operators looking to leverage the advantages of 5G using Open RAN technology and other open standards .
EXECUTIVE BIO
He has been a marketing leader in the world of technology for over 20 years , having spent more than 15 years working in media technology where he developed go-to-market and messaging strategies for suppliers to the television industry . its partners , while integrating these solutions end-to-end .
“ We make that journey easy , so that all you have to do is select the technology that you want from the vendors , and we ' ll bring it , package it together , install it and deploy it for you ,” Lopez says .
“ We provide open and disaggregated solutions , which means they ' re made of different elements from different vendors . There ’ s a standardised interface between each of these elements , so you can swap , replace and complement , which then provides you with a much faster innovation rate , as well as more resilience in your network end-to-end .”
This is because , with Open RAN , operators are less reliant on a single vendor . The introduction of interoperable , multi-vendor
330 January 2023