Technology Magazine January 2023 | Page 63

DIGITAL TRANSFORMATION
And according to insights by VMWare , two years post-onset , only a few ( 5 %) of worldwide organisations have declined to adopt permanent policies for remote work , leaving little doubt that hybrid is a new normal for most companies .
A changing approach to work The pandemic changed many aspects of our lives , but none more so than our approach to work , comments Magnus Falk , CIO Advisor at video calling platform Zoom .
“ Employees now have the power to demand when , where and how they work , longing for greater levels of autonomy and flexibility , especially in the current hot employment market ,” he explains . As Falk explains , in knowledge-based industries , flexible working has become the default option . “ In this new flexible world ,” he says , “ employers hoping to attract and retain their top talent will find themselves moving further and further away from ‘ traditional ’ working practices and top-down management styles , with technology laying the foundations for new approaches to working , built on one key ingredient : trust .”
Research conducted this year at Zoom has highlighted that employees favour a more flexible approach to work , reporting that
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