As Generative AI projects arise , Bulk Data Centers commits to providing sustainable compute power to deliver for the latest technology developers .

Rob Elder Chief Commercial Officer Bulk Data Centers

In an era where technology evolves at a breakneck pace , Bulk Data Centers , a subsidiary of the Norwegian Bulk Infrastructure Group , is a pioneering force – notably in the development of sustainable data centres to support large IT loads , such as the load required by generative artificial intelligence ( GenAI ). Since 2006 , Bulk has delivered the digital infrastructure required for the rapid adoption of more intelligent systems , which ultimately produce an abundance of data for information business growth .

Rob Elder , Chief Commercial Officer at Bulk , shared insights into the company ’ s strategies , challenges , and partnerships , particularly highlighting its collaboration with Taiga Cloud , which is a long-term partnership generating opportunities for next-level technology .

Bulk specialises in industrial real estate , fiber networks , and data centre services , navigating the complex , evolving IT equipment and unpredictable

customer technology configurations . “ The biggest challenge is speed and a lack of final understanding of the customer ’ s technology ,” says Elder . Addressing these challenges , Bulk invests in standardising data centre designs and infrastructure , aiming to anticipate customer needs and streamline implementation processes .

This proactive approach is essential in accommodating GenAI and high-performance computing ( HPC ). Elder emphasises Bulk ’ s reliance on industry conversations , customer dialogues , and insights from manufacturers and original equipment manufacturers ( OEMs ). This combination of experience and flexibility allows Bulk to pivot towards emerging needs , ensuring their data centres remain relevant and cutting-edge .

One of Bulk ’ s significant strategies includes building for the future while considering the constant technological evolution . Elder remarks , “ We build for a minimum of 15 years . The investment in data centres is significant , and future-proofing the real estate and infrastructure is essential .” This foresight is evident in Bulk ’ s commitment to accommodating future technology shifts , like