Forbes . “ Where I have a lot of passion is young women engineers – keeping them in engineering .”
Under her leadership , AMD has undergone a remarkable turnaround , revitalising its product lineup and regaining competitiveness in the market against industry giants like Intel and Nvidia .
Su ’ s strategy for AMD focused on developing high-performance computing and graphics products , targeting sectors such as gaming , data centres and artificial intelligence . This shift was a significant departure from the company ’ s previous focus and required a restructuring of its product development processes . Su ’ s decision to develop partnerships with other technology companies , including a landmark deal with Sony for the PlayStation 5 , has been instrumental in AMD ’ s recent successes .
Under Su ’ s leadership , AMD has seen a resurgence in its financial performance . The company ’ s stock price and market share have grown substantially , reflecting the success of Su ’ s strategic initiatives . Her focus on innovation , particularly in the area of high-performance and energy-efficient processors , has positioned AMD as a leader in the semiconductor industry .
However , Su ’ s impact extends beyond AMD . She is a role model for women in STEM , breaking barriers in a traditionally male-dominated field . Her leadership style , marked by a focus on collaboration , innovation , and strategic thinking , has been widely praised .
Su has published more than 40 technical articles and was named a Fellow of the Institute of Electronics and Electrical Engineers in 2009 . In 2018 , she was elected to the National Academy of Engineering and received the Global Semiconductor Association ’ s Dr . Morris Chang Exemplary Leadership Award . In 2020 , Fortune named Dr Su # 2 on its ‘ Business Person of the Year ’ list , she was elected to the American Academy of Arts & Science and received the Grace Hopper Technical Leadership Abie Award .
In 2021 , she was recognised by the IEEE with its highest semiconductor honour , the Robert N . Noyce Medal , and was appointed by President Biden to the President ’ s Council of Advisors on Science and Technology . Su has been a member of the board of directors of Cisco Systems since January 2020 and also serves on the board of directors for the Semiconductor Industry Association .
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