Technology Magazine January 2024 | Page 51

AWS
THOMAS BLOOD TITLE : COMMERCIAL SECTOR SUSTAINABILITY LEADER , EMEA
INDUSTRY : IT SERVICES LOCATION : GERMANY to get in . It ’ s a low barrier to entry for small businesses , for instance . They can start a new business idea very quickly .”
Blood says that in the early days of Amazon , it was a challenge to replicate areas of the business outside of North America , but with the cloud companies can benefit from the same state-of- the-art infrastructure wherever they are in the world . “ You can actually just spin up services in other places and do what you do back home so you can have a global reach all of a sudden ,” he continues . “ Those are the kinds of things that prompt our customers to come to AWS and for us to have such success in the marketplace .”
A veteran technology leader , Thomas is a frequent speaker and advocate of cloud technology as an enabler for sustainability . In his role as AWS Sustainability Leader for EMEA , Thomas and his team work with customers to accelerate reaching their sustainability goals and ambitions . Sustainability , in his opinion , will be as transformational as the advent of the internet has been , and represents opportunities to change how we do business in ways that will enable us to thrive for generations to come .
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