Technology Magazine January 2024 | Page 57

“ It ’ s enabling people to create the future we all need ”

THOMAS BLOOD COMMERCIAL SECTOR SUSTAINABILITY LEADER , FOR EMEA AT AWS
So AWS is always looking at the customer and local environment . Sustainability is a local issue . How do we deal with air quality in London ? How do we deal with water in Cape Town ?”
Blood is also conscious that customers are both AWS ’ greatest critic and inspiration for improvement and change . He refers to the Jeff Bezos quote of how customers are always ‘ beautifully dissatisfied ’, and how that can motivate colleagues to drive a better experience and fuel consistent improvement in everything they set out to do . “ This is actually part of our ethos to say we want to improve everything all the time , especially when customers are dissatisfied with whatever it is they have , because they always want more or better or cheaper ,” he says . “ We want to help them get that , as it is the fuel of how we operate . It ’ s this constant improvement and there ’ s lots more we can do and there ’ s new things we can invent .”
The cloud accelerating sustainability In dealing with so many partners and customers , Thomas Blood has used that
technologymagazine . com 57