WILL WRIGHT
TITLE : CHIEF OPERATING OFFICER COMPANY : SANTANDER INTERNATIONAL
“ That ’ s when it really struck home for me , the importance of finding that balance ,” Wright continues . “ It ’ s different depending on the customer segment , but it ’ s also crucial to realise it ’ s different within customer segments as well .
“ At a bank level , we use phrases like ‘ digital first with a human touch ’. It ’ s really important to look for those opportunities to use digital to make a customer ’ s life easier , but we can ’ t afford to lose that human touch .
“ I think digital is where we probably have more work to do at Santander International .”
Will Wright assumed the role of Chief Operating Officer – joining the Executive at Santander International – in 2019 . With a strong commitment to excellence , Will is instrumental in steering the bank towards a transformative journey . His overarching goal is to position Santander International as a key competitor in the offshore banking sector . He achieves this by harnessing the extensive capabilities of the Santander Group and collaborating with strategic partners to deliver a customer-centric experience , focusing on digital while retaining the human touch .
With an extensive background across the financial services sector , his career spans across the investment management , investment banking and pensions industries , encompassing a diverse range of operational , risk and technology-focused roles . Will ’ s wealth of experience and expertise makes him a driving force behind Santander International ’ s continued success .
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