Technology Magazine January 2025 | Page 131

ROHIT PRASAD
DATA & ANALYTICS
Now , with external investments alongside Nova , Amazon ’ s AI investment strategy demonstrates an approach to AI development and implementation that combines in-house innovation with strategic partnerships to meet the diverse needs of businesses in the global AI market .
Nova lineup and capabilities Announced on stage at re : Invent , the Amazon Nova lineup includes several models designed for different purposes .
Nova Micro is a text-only model focused on speed and low cost , whereas Nova Lite , Pro and Premier are multimodal models capable of processing text , images and videos .
Nova Canvas is an image generation model , while Nova Reel is designed for video generation .
According to Amazon , these models have been benchmarked against competitors and perform competitively or better in various tasks .
The company claims that its models offer superior price performance , with costs at least 75 % lower than comparable models available through its Amazon Bedrock service .
Nova Micro , for instance , was found to be equal or better than both Meta ’ s LLaMa 3.1 8B and Google ’ s Gemini 1.5 Flash-8B on all applicable benchmarks .

ROHIT PRASAD

TITLE : SVP OF ARTIFICIAL GENERAL INTELLIGENCE
COMPANY : AMAZON INDUSTRY : TECHNOLOGY
Rohit Prasad is the Senior Vice President and Head Scientist for Artificial General Intelligence at Amazon , leading the company ’ s generative AI efforts . He previously ed Amazon ’ s Alexa team , transforming how millions interact with voice technology . Prasad reports directly to Amazon CEO Andy Jassy , reflecting the company ’ s ambitious AI plans .