DATA & ANALYTICS
APPLE LEVERAGES AWS TO ACCELERATE AI TRAINING
One of AWS ’ s most prevalent collaborations is with Apple , driving innovation in cloud-based services and AI , according to Benoit Dupin , Apple ’ s Senior Director of Machine Learning and AI , as he joined Matt Garman , CEO of AWS on stage in his re : Invent keynote .
Benoit emphasised the importance of AWS in Apple ’ s technological advancements : “ AWS ’ services have been instrumental in supporting our scale and growth and most importantly , in delivering incredible experiences for our users .”
This partnership has been transformative in powering Apple Intelligence , a suite of advanced features integrated across Apple devices that enhances user experience through personalised assistance .
Apple Intelligence further leverages the company ’ s proprietary large language models , diffusion models and adapters to offer a range of capabilities , from improved writing tools to image creation .
To support the development and training of these sophisticated AI systems , Apple relies on AWS ’ s computing infrastructure .
AWS provides scalable , efficient and high-performing accelerator technologies that are essential throughout Apple ’ s AI and machine learning lifecycle , from model fine-tuning to optimisation and deployment .
Overall , the collaboration has yielded significant efficiency gains for Apple .
For instance , by transitioning to AWS ’ s Graviton and Inferentia2 instances from x86 and G4 instances , Apple has achieved over 40 % efficiency improvements in some of its machine learning services .
134 January 2025