Technology Magazine January 2025 | Page 139

DATA & ANALYTICS
another , editing content and powering AI agents that can understand and generate all modalities .
Rohit summarises : “ Inside Amazon , we have about 1,000 Gen AI applications in motion and we ’ ve had a bird ’ s-eye view of what application builders are still grappling with .”
Several companies have already begun integrating Amazon Nova models into their operations .
SAP is incorporating the models into ts AI Core Gen AI hub , while Deloitte plans to use the models to deliver AI services to its global clients .
In the creative industry , companies like Dentsu Digital , Musixmatch and 123RF are utilising Amazon Nova Reel and Canvas for video and image generation tasks . Caylent , a cloud services company , is utilising Amazon Nova models to provide video understanding capabilities to customers in media , sports and retail .
Palantir Technologies , meanwhile , is integrating Amazon Nova Pro with its AI Platform to enhance decision-making across various industries , including insurance and supply chain management .
“ I have never been as excited today as I am about the future ”, Matt Garman said on stage .
“ We are at a seminal point . The amount of innovation that we ’ re seeing out there in the world is really exciting , and that ’ s not just innovation that ’ s coming from AWS .
“ I ’ m really excited about the innovation that we ’ re seeing from customers , from partners , from enterprises , from incredible startups – there has never been a better time to be innovating .”
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