COMPANY SPOTLIGHT
Google has unveiled its first mass timber office building in
California oogle has entered its third decade of environmental initiatives as the technology company pursues its target to eliminate carbon emissions from its global operations by 2030 . The company , which provides search , cloud computing and digital advertising services to billions of users worldwide , aims to power its facilities with carbon-free energy around the clock .
“ Google ’ s been working on this since the company was founded . We ’ re in our third decade of climate action and our programme and our plans are always evolving ,” Adam Elman , Head of Sustainability EMEA at Google said in an interview at Sustainability LIVE London 2024 . “ We ’ ve got very ambitious targets . We ’ re aiming for net zero by 2030 that ’ s supported by our goal to move to what we call 24 / 7 carbon-free energy . So sourcing clean energy locally every hour of every single day .”
The company ’ s environmental strategy extends beyond energy procurement to its approach to construction and workplace design . According to Adam , recent research conducted with Boston Consulting Group suggests that scaling existing AI solutions could reduce global greenhouse gas emissions by up to 10 % – equivalent to the European Union ’ s total emissions .
The latest demonstration of Google ’ s environmental strategy has emerged in Sunnyvale , California , where the company has unveiled its first mass timber office building .
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