Technology Magazine July 2017 | Page 122

Digitalization is everyone ’ s business

Today , both new and more traditional players are under pressure to innovate faster , more flexibly and with fewer resources . People want new and innovative services with a great user experience . And they want them to be available at any time – on any device .
Right now there ’ s a new generation of disruptive and digitally-driven businesses out there showing the world how it ’ s done . They are agile and adaptable , and their success is fueled not only by software and technology but by the fact that they do first , fail fast and learn fast . These digitally native companies are going horizontal in industries that have traditionally been vertical . And they ’ re changing everyone ’ s business .
For Nokia , at its core this digital evolution is about expanding the human possibilities of technology .
The Cloud with a silver lining Digitalization , the Internet of Things and soon 5G are enabling a whole world of new services . The possibilities are endless , but they require new ways of thinking and doing . The successful transition to digital business requires not only new ways of thinking but new kinds of platforms and applications , cloudbased platforms and applications . Cloud allows businesses to focus on their core business faster and with lower up-front investments .
The Nokia cloud portfolio builds platforms that connect people , businesses and a world of new devices . From mobile and any type of fixed network to the service platforms , it ’ s the only cloud portfolio to truly deliver end to- end solutions . And it ’ s helping businesses , enterprises and governments change how they operate with agile services made possible by cloud technology .
End-to-end is only the beginning Today ’ s networks were designed to handle personal communication and content like voice , video , and web browsing on computers and handheld devices . The Internet of Things is already here , and both the opportunities and challenges it brings will continue to grow with the introduction of 5G and the massive traffic
volumes it will bring . For over a generation Nokia has been leading the industry as the prime provider of secure , high-quality and scalable carriergrade networks . For us , endto-end includes our AirFrame data center solution , networking with our SDN and transport portfolios , a comprehensive portfolio of application software , lean operations and management through our OSS and CloudBand MANO solutions , and a comprehensive suite of cloud services .
Increased operational excellence
Technology is evolving at breakneck speed . But what ’ s even more important is that so , too , are the ways in which services and networks are built and operated . Cloud , NFV and SDN take operability to a whole new level with common platforms , programmability and automation . Applications and services will be continuously delivered without long planning and development cycles . And cloud also allows for real-time responsiveness to feedback and changing needs .
With the Nokia cloud portfolio , customers can upgrade and grow existing solutions and deploy new revenue -generating services in days , not months , as it is with traditional systems . The automation and elasticity provided , for example , by our AirFrame data center solution , CloudBand and Nuage SDN portfolios enable networks to respond faster , deliver more consumer value and become morecompetitive compared to today ’ s systems .
The Revolution into Digital Business Nokia ’ s end-to-end cloud portfolio and services are ready for production right now . And right now Nokia is helping customers in all sectors to grow revenue by creating new models for old services , enabling new revenue generating applications and by literally changing how they do business . Nokia is the partner for the digital transformation . It ’ s the partner for moving business to the cloud . And together with its partners , clients and end users , Nokia is building the foundation for 5G and beyond . www . nokia . com