USA us apart from others and eliminates the recurrence of issues .”
Fanatical about service The customer service team members are called “ Rackers ”. Hawkins explains that this culture is one of the elements that sets Rackspace apart from other data center providers . “ Our vision as a company is to be recognized as one of the world ’ s greatest service companies regardless of the industry . We certainly saw early in our history how terrible support generally is in the IT industry . We saw an opportunity to not just provide better support , but to provide Fanatical Support that ’ s far and beyond what anybody else provides . That ’ s really been the catalyst for our growth over the years since 1999 , and we ’ ve expanded that support to be on top of not only our infrastructure , but also on top of other leading cloud providers .”
Rackspace experts are available 24-7 , every day of the year , and the company prides itself on the fact that customers will never hear a recorded message . “ It ’ s about the level of ownership that we take when customers have issues ,” he says . “ Our Rackers are there to solve their problems . They can chat with us any time of day , we ’ re always available .” The cloud industry is growing extremely quickly , but Rackspace is tackling all the challenges this may present . One of those is the consolidation of clouds that are available . “ There were once public and private clouds all over the place and that ’ s beginning to really consolidate down to companies like AWS , Microsoft and Google being the leading clouds in the space ,” Hawkins concludes . Whatever the challenge , Rackspace will be there to provide the answer . www . rackspace . com 129