Technology Magazine July 2018 | Page 15

ENTERING NEW MARKETS
EUROPE
FACT
• Adyen has partnered with a number of popular streaming services , such as Facebook , Spotify and Netflix
• Adyen ’ s integrated platform enables payments to be undertaken through a single platform .
• Adyen ’ s processed volume growth has risen from € 12bn
($ 14bn ) on an annual basis to a staggering € 108bn ($ 125bn ) in 2017
• Shares have surged up to 90 % upon the launch of its IPO in Europe
• Adyen is backed by Index Ventures and Silicon Valley giant Iconiq Capital
• Adyen has recently launched its IPO in the Netherlands
• Adyen offers every payment method available in China , such as WeChat Pay and Alipay outside of the country , in order to cater to its specific target audience
• Adyen uses data and machine learning in its payment routing , optimising authorisation rates
15
take full responsibility on what is put on us as a company at our end . Then , of course , it is up to any company that we are also partnering with to do their part as well ,” he says .
“ We are also Payment Service Directive 2 ( PSD2 ) ready . If we are talking about payments and what is happening in the payment space , there are a lot of acquisitions , which also house multiple platforms to send payment data through .
“ Whilst it ’ s trickier for competition to be PSD2 and GDPR ready , we only have to do it once per region because we have a single platform . For them , they have to do it over and over again , which slows our competition down .”
ENTERING NEW MARKETS
Providing popular music juggernaut Spotify with a payment processing platform for its premiums business , Adyen has fully supported the firm to scale and enter new markets . With a number of different payment details , varying music catalogues and rights dependent on each coun-
www . gigabitmagazine . com