EUROPE there might be multiple sellers in one transaction trying to sell an item purchased by a consumer , upon completion , merchants then submit the relevant consumer details .
“ This is unique to Adyen and that ’ s what ’ s really driving the market solution and appealing to merchants ,” Lindberg says . “ There ’ s no exclusivity , so we can replicate these solutions to other vendors .”
Furthermore , to bolster its efforts to reduce potential risks , Adyen uses data and machine learning in its payment routing , optimising authorisation rates .
“ It ’ s not only a machine learning tool , it ’ s also how we interpret the different types of risks that we are associating with different types of transactions ,” adds Lindberg .
“ With just one state-of-the-art platform , we can check transactions once , and then once it gets back from the payment team we also check it again . This supports enterprise merchants who want to be gathering more data and be cross-linking transactions that occur .
“ They can then detect patterns of crosslinking different multiple email accounts and different cards ,” he continues .
“ If they ’ ve been associated with card washing , for example , in seconds we can see thousands of transactions with a stolen card number . We can efficiently block this ,
BIO
Jussi Lindberg is the SVP of Business Development Northern Europe at Adyen , the payments platform behind many of the world ’ s leading companies such as Uber , Netflix , Spotify and eBay . Jussi was previously responsible for partnerships and financial products at PayPal and Ebay , with over 15 years of experience of partnering with hundreds of companies to achieve growth and digital performance . Jussi holds a Master of Science in Business Administration and Economist from UMA .
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