DIGITAL STRATEGY

F arida Gibbs began her career path in a call centre . “ What we used to call tele services back in the day ,” she remembers of her time at Sitel , when heavily involved in people management , recruitment and strategy setting for its European call centre operation .

It was working with people that excited her the most , especially helping people into work , as her remit was to coordinate shift patterns ensuring hundreds of staff were in place seven days a week . Gibbs worked around the clock sourcing a diverse range of talent via recruitment fairs and community engagement . “ I found myself helping single parents , and the retired , back to part-time work , along with people with disabilities who had previously experienced difficulties finding work ,” recalls Gibbs , who notes the job satisfaction she felt and the passion for people which propelled her towards a career in recruitment .

JULY 2018

Technology Magazine July 2018 | Page 24

F arida Gibbs began her career path in a call centre . “ What we used to call tele services back in the day ,” she remembers of her time at Sitel , when heavily involved in people management , recruitment and strategy setting for its European call centre operation .