AFRICA

— Tendayi Chirokote , Chief Digital Officer

245 the password system for example and because people tended to forget their passwords , there was a lot of sharing , which was now prohibited . “ With regards to workflow , there had to be checks and balances in place and you couldn ’ t start and complete a process all by yourself . So , all of a sudden you had to wait for another person to approve your work and the team generally felt that this whole security business was making things slower . But the idea was to compensate for this by introducing efficiencies . “ The digital transformation is currently nine months old and so the effect on the bottom line has not been observed just yet , although Zimnat ’ s reach has improved greatly . The digital marketing side has really come up very well , where we are probably reaching out to between 3-400,000 people in the last three months . In terms of leads , 10 % of those are leads we can actually chase . Our agents have said that whatever leads come through Facebook are experiencing a 90 % closing rate . It ’ s different from when you just knocked on a door . They now know that 90 % of the leads generated from the digital channel are likely to

www . gigabitmagazine . com