Technology Magazine July 2018 | Page 27

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“ I REALLY WANT TO SEE MORE BUSINESSES TAKING THAT LEAP OF FAITH WITH MID-MARKET COMPANIES AND SMES LIKE OURS . MOST OF THE INNOVATION COMES FROM THESE MORE AGILE COMPANIES WHO ARE NOT SUPPRESSED BY RED TAPE ”

— Farida Gibbs , Founder and CEO , Gibbs Hybrid more expensive and complex . “ There are a lot of vendor takeovers in this space which has an impact on us . I ’ ve reacted to this by appointing a head of technology and product enablement to lead our innovation , examine where the gaps are in the business and build our roadmap to 2020 ( driven by automation and the need to become more operationally efficient ), and discover where we want to be by 2025 and what
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