DIGITAL STRATEGY
30 directly to their brand – stripping out third party suppliers is a big thing right now so we see the opportunity for Gig BUDI to become part of a company ’ s toolkit . It can also offer flexibility for the talent out there looking for new ways to keep in touch with brands about job opportunities . It ’ s about people , processes and technology . I like to think we would be selected by businesses for who we are and what we believe in – fundamentally we ’ re about putting people into work and achieving good things in our communities .”
It ' s a bespoke approach to providing solutions based on customer feedback which Gibbs believes reflects a growing trend in the industry , allowing more agile firms like hers to compete with the likes of Manpower , Adecco , Capita and Cognizant . Gibbs admits her biggest challenges still lie with what she calls the ‘ David and Goliath syndrome ’, where prospective customers may feel safer working with a bigger brand . “ Helping us overcome this , I ’ ve had customers that have taken a leap of faith and believe in what we do and what we can deliver . The whole diversity aspect has been a big door opener for me in terms of Gibbs Hybrid being a womanowned , ethnic minority-owned business . Big corporates are starting to understand the relevance of having a diverse supply chain . Sometimes you can explain the values and benefits until you ’ re blue in the face , but the risk element can ’ t be overcome and it ’ s easier for them to sign up with Accenture , and pay a lot more for that reassurance factor .
JULY 2018