DIGITAL DISRUPTION
44 that delivers value not hype . So yes , there are a lot of competitors coming in and they ’ re going down similar paths that we went down in the early stages . They ’ re kind of focusing on the ‘ big shiny bauble ’. Whereas we ’ ve paid our dues , we ’ ve done the field research , and we ’ ve spent upwards of a thousand hours of usability testing , in terms of human factors designed for both the content creation and the consumption of this stuff .”
And what is the byproduct of those hours spent refining the platform ? “ Getting it simple enough that a 50-year-old CEO of a major corporation deciding whether to spend a few million dollars on this floor plate can go in there , without feeling intimidated , and not feel cut off from their peers when they ’ re looking at this stuff in this technology ,” Hall adds . “ That is a very tough needle to thread . That ’ s what we focused on .”
And what Yulio now has is a situation where it has a growing customer base and a platform which is gaining both notoriety within the marketplace and respect within the industry .
The company has also entered into a partnership with Ryerson Architectural College in Toronto where the students get to use the platform during their studies , and Hall says seeing the next generation engaging with Yulio in a manner that he describes as “ unintimidated ” gives him the belief that the future of architecture , and construction and design in general , is in good hands .
He is also adamant that the time for people to be investing in the product is now , if they wish to avoid being left behind . “ You ’ re going to see an exponential adoption of this because it works ,” says Hall , simply .
JULY 2018