BARTELL DRUGS
236 more open . You can see across the store and find people ; it ’ s more inviting .” A feeling of welcome and personalized experience is key to the way Bartell ’ s does business . Escobedo ’ s priority is to harness the power of digital transformation to provide the company with more ways to reach its customers , while honoring the traditional heritage established by the Bartell family . “ In Seattle , we have a pretty tech-savvy customer base , but we also have a customer base that really appreciates and demands personalization ,” she explains . “ They need to know you and you need to know them as a customer . That ’ s just part of the relationship-driven environment that we have in the Northwest . It ’ s what Bartell ’ s is known for .” Escobedo ’ s leadership style is uniquely suited for Bartell ’ s transformation . “ I love to come in and build sustainable change ,” she enthuses , recalling her time at telecom giant T-Mobile and Starbucks . Escobedo constantly asks herself : “ How do we keep driving innovation ? You can find possibilities everywhere . You don ’ t have to be introducing new products that nobody ’ s seen before , but you need to be innovating for your customers .”
JULY 2019