KERZNER INTERNATIONAL
394 seen by the company ’ s innovative guest service system . Currently under development , Both says this bespoke application will use a wealth of data “ to allow our colleagues to optimally serve our guests ”.
“ Our guests consistently have an incredible experience at our resorts and we want to make sure that we extend that experience beyond any single resort , so that if a guest were to visit another one of our properties , then we would know how best to serve them ,” he explains . This data may allow the team to know how guests prefer their coffee or if they would like to read a newspaper on a Sunday , for example . “ A lot of it is based on relationships that we ’ ve built over the years and guests feel comfortable . We are actually in the process of building a custom application rather than using an off the shelf one , because we want to make sure we translate all these personal relationships that have been solidified and that we are able to capture that information properly and securely .”
Yet , Both doesn ’ t take the task of handling data lightly . “ With data comes
JULY 2019