— Ravi Pendekanti , Senior Vice President , Server Solutions Product Management and Marketing , Dell EMC message , noting how it ’ s not just about innovation for the sake of it — it ’ s about customer-centric ingenuity . “ When we started , we were about 80th in the market but over the last 25 years we ’ ve focused on customer service and quick innovation and now we ’ ve rocketed to number one . There ’ s no secret sauce other than concentrating on what the customer really wants and where the technology trends are going .” Jampacked with new products and innovations , Dell Technologies World is testament to this ethos , however , the journey is far from over . “ To stay at the front of the pack is important because we don ’ t want to lose our mojo ,” Pendekanti adds . “ We ’ re thrilled to be number one but we are not going to rest easy . Innovation cycles are getting shorter and shorter and we have to remain nimble if we want to stay ahead . We have absolutely no interest in slowing down now .”

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