“ THE DATA ERA HAS ALREADY ARRIVED . WE ’ RE SEEING INCREASING VOLUMES OF DATA WHICH IS NOW CRITICAL TO OUR CUSTOMERS ’ BUSINESSES ”
— Arthur Lent Senior Vice President and Chief Technical Officer EMC Data Protection Division , Dell
Officer of the Dell EMC Data Protection Division . “ As the amount of data expands , we need make sure it ’ s protected as it flows from Core to Edge to Cloud .”
The repercussions of putting data protection on the backburner can ’ t be overstated . Neglecting data protection could not only result in downtime , a loss of sales , and poor customer service , it could also render a firm obsolete by tainting its brand equity . The Global Data Protection Index points out how more than three-quarters ( 76 %) of respondents globally experienced some type of disruption within a 12-month period , with 27 % unable to recover data using their existing data protection solution . This was not only inconvenient , it was also costly : those who encountered downtime experienced 20 hours of downtime on average in the last year , costing $ 526,845 , while those who lost data , experienced a decrease of 2.13 terabytes on average with a price tag of nearly $ 1 million . Lent highlights how this “ goes to prove the criticality of the data itself versus just systems being down ”, noting how data protection has
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