SONAE FASHION
202 changes in Sonae Fashion ’ s portfolio over the years , with brands having been acquired , reviewed , closed , and sold in response to performance and value against its other brands . Before the move to a unified system was enacted , each brand had its own digital architecture , or even shared architecture with Sonae ’ s grocery functions . “ My first move was to completely change the digital platform to support the brands ’ and markets ’ business needs . We changed the Mo site within five months , along with the
Zippy sites for Portugal and Spain within five months , and we changed the digital platform to support the sales teams in-store .”
With external support , Sonae Fashion then assessed its global architectures to assess the capabilities required and where developments ought to be made . Miller notes that this strategy was predicated on a fivefold plan that isolated and unified the key requirements of its brands and their digital channels . “ Systems of records for ledging and master data ; systems
JULY 2020