Introduction
IT PROCUREMENT
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As one of the world ’ s largest SaaS providers , with more than 12,000 client companies subscribing to its S / 4HANA package worldwide , SAP touches more areas of the modern enterprise than almost any other business .
Companies that already interact with SAP ’ s systems and are looking for a CRM integration might want to consider adopting from close to home . SAP ’ s CRM offering harnesses the company ’ s formidable software pedigree to bring its users in-memory technology and Big Data insights to help drive contextual , personalised customer engagement in real time . Covering Sales , Marketing , eCommerce and Customer Service , SAP CRM easily handles massive sets of customer data , aggregating and integrating them into a centralised , silo-free pool . This also means that SAP CRM can boast better security and privacy for companies and their customers .
Kristina Morrison , Head of Digital at DC Thomson Media , presided over her company ’ s CRM integration . “[ The SAP
Introduction
to HubSpot CRM
CLICK TO WATCH | 4:48
JULY 2020