LIBERTY GLOBAL VENTURES
“ I believe it ' s important to foster this culture of innovation , where it almost becomes a core part of the DNA of the business ”
BRUCE DINES PARTNER AND LEAD IN INNOVATION , LIBERTY GLOBAL VENTURES
" We initiate the campaign , but we ' re leveraging the collective brainpower and creativity inherent amongst our large pool of people , and we depend on their creativity and their brainpower to provide us with new , interesting , and beneficial ideas . Each campaign requires that we find a champion – someone who believes in the program crowd sharing and is willing to support and promote the campaign within the organisation . Now that we have been at this for a while , those internal champions often come to Spark and ask us to help them improve or solve a particular issue . And when we succeed , it builds momentum .”
To measure success , Liberty Global tracks the cost savings or benefit attributed to the
Spark , democratising creativity and shooting for the stars " You cannot shoot for stars with your feet firmly on the ground ".
A grassroots movement , Liberty Global ' s internal innovation platform , Spark , looks to democratise creativity and begins to chip away at the culture barrier that often slows innovation and improvements .
" Our Spark program is made up of three primary legs . The first and broadest is an idea generation platform , which is an enterprisewide software that enables any one of our more than 20,000 employees worldwide to input an idea at any time of the day .
" Campaigns may be run specifically for a business unit or across the entire enterprise , and the Spark team has run many at both the local and company-wide levels . Dines says that running enterprise-wide campaigns helps to generate enthusiasm and gain cross-functional cooperation through a thorough initial assessment of ideas and voting that pulls participants from multiple business units into the process .”