CUSTOMER IS
KING
Why implementing a successful customer relationship management software is vital in today ’ s digital world , regardless of business type
WRITTEN BY : LAURA BERRILL
It has been reported that the customer relationship management ( CRM ) software market is forecast to reach more than US $ 80 billion by 2025 . The reason for this is in order to grow a business from the bottom line , robust and lasting relationships with their customers is indispensable . In this respect , CRM remains a vital tool to build and grow customer-based interactions .
So what is it exactly ? Typically it is software that leverages technology to formulate various strategies that help companies analyse their customer data for business growth . It is also seen as a one stop solution to drive data-driven decision making and the improvement of sales and therefore revenue . It is not there for building customer relationships , but performs task assignments and taking action when leads fall dormant . Staying ahead of customer relationship trends is both crucial and complex .
As David Robinson , founder of Redevolution explains : “ What we call RevOps is selecting and implementing the right tools across the marketing , sales and customer service departments . A CRM system is a key part of a tech stack and getting the right one in place , integrated with marketing automation and customer service tools enables these departments ’ staff to optimise revenue more effectively .”
Head of CRM at Columbus UK , Stephen Higgins adds : “ Modern CRM solutions unify all customer-facing processes and
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