ENTERPRISE IT
“ What we call RevOps is selecting and implementing the right tools across the marketing , sales and customer service departments ”
DAVID ROBINSON FOUNDER , REDEVOLUTION
centralise the data within a single system . They enable businesses to quickly and easily access the key information needed to deliver a flawless customer experience – known as CX – from anywhere . Research from Gartner also shows CX drives over two-thirds of customer loyalty . The rising emphasis placed by customers on CX means CRM has become a business necessity rather than a luxury .”
Solutions and costs There are many solutions on the market at varying costs but the key is to find the one which is fit for purpose for an individual business which fits budgets and can be customised accordingly .
Mark Hill , CIO at recruitment firm , Mason Frank International , offers the following suggestions for choosing a suitable CRM : “ There are many off the shelf products available , so you have to weigh up which is most suitable with regards to where you want to take the business . If there ’ s not one that meets the majority of your needs , you will have to look for platforms that can be
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