CITY OF MESA
POWER OF CURATED CONTENT AT CITY OF MESA
“ An integral part of our success has stemmed from focusing on individual , traceable KPIs . Data is our best friend and we leverage our analytics to understand our audience and curate content that is tailored to them ,” said chief information officer Travis Cutright . “ We have an event at the Arizona Museum of Natural History every year called beer and bones which is a craft brewery / paleontology exhibition . “ We were able to work with the museum on this initiative to advertise on Facebook and we targeted people in and around Mesa . We drew a 10-mile radius and targeted people who were 21 and older , men and women who are interested in craft beer and dinosaurs . I mean , it was that specific . “ We spent $ 200 and we made $ 2,400 from that one advertisement . That was pre-COVID but was something that really was a light bulb moment and a catalyst for a lot of people in the city . “ It ' s about understanding the audience and realising that whether it ' s Facebook or Twitter or the website or email marketing , these are just levers . These are levers that we can pull to try to accomplish a goal ,” he said .
The city ’ s digital transformation has been driven by the Department of Innovation and Technology ( DoIT ), which provides secure , proven , innovative technologies that enhance operational efficiencies .
The city ' s technology infrastructure consists of the physical hardware and systems needed to support the city ' s computing environment and applications , as well as the radio communication and associated electronic systems for the Public Safety Departments and members of the TOPAZ Regional Wireless Cooperative .
A broad range of business applications , software and database systems are used to deliver city services while ensuring a secure environment .
“ We are driving digital changes to support our citizens and this requires the use of data analytics and innovation ,” said Cutright .
194 July 2021