IGT
Global gaming leader IGT leads the way with mobile apps , personalised AI , and automation
IGT is the world ’ s largest end-to-end gaming provider , delivering lottery , video , casino , sports betting , and digital gaming apps to players worldwide . Yet as gaming sweeps across the globe , the industry is focused on standardising aspects of its platforms . ‘ All providers are looking for that brand differentiator , whether it is speed-to-market , personalised customer service , the latest technology , most vibrant user experience or some combination of the above ’, says Pat Kamm , Vice President of Technology Operations at IGT .
To do so , companies like IGT are capitalising on the mobile channel , personalised AI , automation and cashless transactions . ‘ Technology is the engine and the facilitator of today ’ s gaming ’, says Kamm . ‘ Today ’ s gaming is feature-rich and multi-sensory . We ’ ve come a long way from monolithic , proprietary systems and are designing and operating highly secure , high-volume , multi-server validation transaction engines that make the player experience seamless across channels ’.
Pat Kamm Vice President of Technology Operations
Open Architecture Gaming management and operating architecture used to be highly proprietary . But in the past few decades , Kamm says , companies have shifted from this model to more open architectures , easing integration with other third parties . In fact , with the increase in small , nimble gaming startups ,
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