QUALTRICS
The Qualtrics XM Platform is enhancing the experience of a company ’ s stakeholders to drive loyalty and growth
What ’ s the difference between customer experience ( CX ) and experience management ( XM )? This is one of the first questions a client asks Qualtrics before using its software .
To clear up any confusion , Yusdi Santoso , Head of CustomerXM Solutions Strategy EMEA at Qualtrics is on hand to explain what XM is all about . “ It ’ s all about identifying and closing experience gaps and designing new breakthrough experiences that your customers and employees want next ,” is the simple answer from Santoso .
“ XM is a business discipline to listen to your stakeholders - whether it ' s your consumer , employee , supplier or partner - and use their insights to design experiences and continually improve them .
“ The simple concept of listening and acting on the feedback of your customer was so alien to the corporate world I first entered in 2010 , but the impact to the business is significant . That is what has kept me hooked , and two years ago I decided to join Qualtrics , a SaaS company that pioneered and championed the XM category .
“ Qualtrics is one of the first , if not THE first , company that had the vision and understood the potential of breaking down the experience silos and the value of
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