Q . HOW WOULD YOU DESCRIBE YOUR LEADERSHIP STYLE ?
» I ’ m a people person , which I think is really important when working in technology . We want all of the digital outputs that we develop to have that same personal , warm and accessible feel as real life human interactions , so I try and instil this within our company culture . Internally , we are extremely focused on doing employee engagement correctly , and I think that starts with me being approachable and making sure that we have an environment where everyone feels comfortable and has the opportunity to bring their ideas and skills to the table .
Q . HOW HAVE YOU REACTED TO THE IMPACT OF COVID-19 ?
» COVID-19 has caused every business to review its own proposition and ways of working . For us this has manifested in widening our offering to include much more consultancy-level services . We are increasingly approached to be part of the journey of discovery in developing a business or new idea into its next digital proposition . People are always looking for fresh ways of doing things and the upgrade of technology is happening in much quicker cycles these days , so we ’ ve become much more agile when planning ahead . We know that things could all change quicker than might have been expected , but we see that as an opportunity to keep evolving .
Q . TO WHAT EXTENT HAS THE PANDEMIC IMPACTED EXISTING PROJECTS ?
» As has been said many times , adjusting to life during the pandemic has acted to accelerate digital transformation across many different aspects of our daily lives ,
“ People are always looking for fresh ways of doing things and the upgrade of technology is happening in much quicker cycles these days ”
which obviously puts Vidatec in a great position as this is exactly what we help organisations to do .
An interesting trend we ’ ve found is that our projects are increasingly looking at crossplatform experiences , where the user can interact with a brand or organisation in a much more flexible , convenient and on-demand way . This can apply to the in-work scenario , where an employer needs to use technology to incorporate more of the workplace culture as well as perform functional tasks . Or it could be related to the way we have fun or organise our personal lives .
Q . WHAT ARE YOUR PRIORITIES GOING FORWARDS ?
» A big focus for us now is in working with organisations on employee engagement strategies that harness the benefits of technology . There ’ s been a lot of disruption to working practices over the last year , whether it ’ s those that are working remotely , those getting back into industries like hospitality and retail that have been shut down for so long , or those that have been flat out through these challenging times . It ’ s more important than ever to use technology to connect and engage with employees , so we ’ re using our own experience to work on projects that can turn internal engagement into a competitive edge for organisations .
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