Technology Magazine July 2021 | Page 277

QUALTRICS like Zendesk - Qualtrics enables companies to automate experience management processes like combining operational and experience data and quickly act on it in the systems they use every day .
Taking stock during pandemic Santoso said that Qualtrics was integral to thousands of brands during the COVID-19 pandemic , empowering them to make fast decisions in times of crisis .
“ We helped them to take stock and just checked in with our customers , employees and partners to say ‘ how are you doing and how can we help you ?’ We wanted to make sure they had all the help they needed . As businesses start to reopen in America and Europe we pivot into helping our customers to get back to business in a way that is safe and secure for everybody . We ’ re helping organisations understand what their customers and employees want next .
“ Take Royal Caribbean International , which expanded the use of Qualtrics in the last few months . Very few industries were hit by the pandemic as hard as travel and hospitality , and Royal Caribbean had to rewrite their playbook . And rather than pulling back like some of their competitors , what Royal Caribbean did is they chose to lean in and invest . Qualtrics has been instrumental in helping them to engage with their customers and employees and understand how a re-imagined cruise journey might look like post-pandemic .
“ As we are , hopefully , seeing the light at the end of the tunnel , we are helping our clients a lot to envision what the future looks like and create resilience as they move forward . technologymagazine . com 275