QUALTRICS
“ The pandemic gave organisations permission to do things that they wouldn ' t have been able to do before and created this urgency , this burning platform , for them to do more drastic changes . And what it means is there is more permission , and a window to dream up new experiences , and to try it out , and to optimise it .
“ The companies that will be successful are the ones that grab this opportunity by the collar and run with it . There are a lot of industries that haven ' t thought about doing anything digital and are now being pushed into it . But rather than taking it as a necessary evil they can turn it on its head and say , can we really rethink what the experiences our customers , employees , partners , or suppliers really want to get from us ? And how can we deliver that experience and exceed expectations ?”
Looking ahead to how Qualtrics will stay agile to the needs of the consumer , Santoso reinforced the message that it was all about listening . “ We will not stop listening and will seek to accelerate the cycle of listening , understanding , and acting which is critical to making a company agile ,” said Santoso .
“ Delivering great experiences is not about the next best thing , but it ' s about every single person , every single day , thinking about what one thing they could do to make life better .”
Santoso concluded : “ That ' s ultimately what we want to do at Qualtrics : empower everybody in an organisation to make the improvement they need to deliver , to create and to deliver an exceptional experience .”
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