Technology Magazine July 2021 | Page 287

With its world-class network of partners , Ping Identity enables secure , authenticated digital interactions . As companies have moved online , they ’ ve experienced fraud , cyberattacks , and fake user profiles — all of which slowly chip away at online trust . But Ping intends to change that . According to Loren Russon , Vice President of Product Management and Technology at Ping , he and his team build verified identity tools for the world ’ s largest enterprise customers in order to ensure their digital success .
Ping and GBG Partner Up
In order to accelerate adoption of identity verification programmes , Ping recently announced that it will partner with GBG , a global specialist in digital identity . Each day , GBG serves 20,000 customers . ‘ If we consider Ping ’ s customer journey — verify , register , trust , authorise — GBG is an excellent partner ’, Russon explained . As the only identity vendor that champions the scale , performance , and security of large enterprises , Ping manages 2 billion identities and handles unusually complex identity operations . ‘ But with GBG ’ s international expertise ’, Russon noted , ‘ we can build a frictionless customer experience ’.
What Does the Future Hold ?
Over the next 12 to 18 months , Russon anticipates that Ping and GBG will continue to improve the customer journey . As remote work drives investment in identity verification , both companies aim to reduce fraud , help enterprise systems achieve regulatory compliance , and build a better digital future . ‘ Trust is connectivity ’, Russon said . He added : ‘ Together , [ GBG and Ping ] look forward to bringing online trust to a global community ’.
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