When it comes to digital strategy , it is human beings – not technology – that can ultimately make the difference between success and failure
DIGITAL TRANSFORMATION
When it comes to digital strategy , it is human beings – not technology – that can ultimately make the difference between success and failure
WRITTEN BY : LAURA BERRILL
Traditionally , the now ubiquitous term ‘ digital transformation strategy ’ meant a whole load of new and innovative technologies delivering grand and far-reaching results . However , the pandemic has more or less forced businesses of all types and sizes to also adopt a range of small and localised transformations which have been very quick and just as significant .
The turbulent past 18 months have unequivocally changed the way business is done around the world .
So , how have strategies changed and how are they continuing to do so ?
Harel Tayeb , CEO at RPA solutions company , Kryon Systems , thinks the speed at which digital transformation has occurred , indicates the fact that technology and budgets to make the changes have always been there , but the actual will to change wasn ’ t until companies had their hands forced .
“ The pandemic has served to accelerate digital transformation and now businesses are looking to future-proof themselves . According to IDC analysts , within the next two years , two-thirds of Global 2000 enterprises will have digital transformation at the centre of their corporate strategy ,” he says .
However , he also believes these digital strategies should not take precedence over business ones , but just be used as a guide for the business ’ direction in general .
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