BLOCKCHAIN
“Video content curators benefit from the decentralised mechanism of blockchain ”
AKASH TAKYAR CEO , LEEWAYHERTZ
Piracy the biggest threat to the entertainment industry Robert Kviby is chairman of Staccs entertainment agency , where piracy is largely viewed as a problem of imbalance between traction and friction .
“ Traction is , in the case of long-form music and film , created by a feeling of musthave exclusivity , quality and availability ,” said Kviby .
“ Friction is created by your willingness to pay ( what you need to pay to get what you want ), the packaging ( what you need to buy in order to get what you want ), commitment ( what you need to commit to in order to get what you want , for example a subscription ), integrity ( the data you need to submit to get what you want ), and checkout process ( the steps you need to go through to get what you want ).”
Kviby summarises this as a problem of perceived value creation from the user ’ s point of view and implemented value capturing from the service ’ s point of view .
“ It ’ s an ongoing tug of war , and the balance between the sides can only be affected by either increasing traction or decreasing friction , or both . If there is a negative balance – that is , the friction exceeds the traction – then you will have piracy ,” said Kviby .
Adrian Linde , CTO of Xchange Monster , a crypto exchange platform and crypto
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