BLOCKCHAIN
can help shape these protocols and adopt technology that will become ubiquitous . Without that synchronisation , we just end up going back to the same problem – which is that everything ' s too fragmented to manage , with each platform using their own systems and protocols ,” said Phull .
Content monitoring part of the fight against piracy Crypto expert Dr . Xinxin Fan , former senior research scientist of the Security and Privacy Group at Bosch Research Technology Centre , North America , refers to blockchain technology currently in development that helps with content monitoring .
“ Vevue , for example , is working on a blockchain streaming service that tracks media content and can identify if , when , and by whom it has been plagiarised . A South African blockchain startup called CustosTech has built a digital watermarking technology on the bitcoin technology that is impossible to remove or even detect . The watermark is an encoded bounty that can be traced . It serves as an incentive for others to report when they come across illegal films , music , or games .
“ Last year , Microsoft announced it would use the Ethereum network to fight piracy via an incentive mechanism similar to the one from South Africa ,” said Dr . Fan .
“ It also uses a watermarking algorithm that enables backtracking of content that has been pirated . Blockchain allows timestamping in an immutable , tamperproof way , making plagiarising previously copyrighted material impossible . Again , blockchain cannot eliminate piracy entirely , but it can provide owners of intellectual property tools to better monitor and protect their work ,” he said .
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