Technology Magazine July 2022 | Page 20

TRAILBLAZER

Azita Martin

Azita Martin is the Vice President and General Manager of NVIDIA ’ s AI business for the Retail , Consumer Packaged Goods , and the Quick-Service Restaurants industries .
The business helps companies develop and deploy AI solutions that drive revenue , solve supply chain problems , and drive operational efficiencies .
How does NVIDIA and your team help retailers with their AI and digitisation initiatives ? NVIDIA brings a deep expertise in AI to help our customers and partners understand what AI use cases deliver the greatest business value . For example , computer vision technology is being employed by ALDI in the United Kingdom for frictionless checkout – self-service shopping experiences . The retail industry also is using computer vision to combat inventory loss , which today impacts overall revenue by about 2 %. Computer vision technology at self-checkout lanes and throughout the store can alert store staff to suspicious activity . It is being deployed in thousands of stores around the world , particularly in supermarkets . We also see AI recommender systems helping retailers understand their customers better , letting them parse data to deliver personalised shopping lists and suggestions , which drive higher revenue and increase customer loyalty . NVIDIA helps companies create and deploy their own AI applications , or we connect them to a broad ecosystem of partners who work with them to deploy AI applications that meet the challenges our customers are facing .
What is your point of difference as a business ? Unlike many companies – which either sell software or hardware – 20 July 2022