Technology Magazine July 2022 | Page 289

ALL4LABELS
A challenging market demand that continues to grow both in size and complexity The demand is growing for functional and smart packaging solutions , which can really interact with brand owners , retailers , and consumers .
“ We need to develop unique and tailored production solutions , coming together with machine providers and solution providers to develop the production equipment required to satisfy the needs of our customers .”
All4Labels strive to stay ahead of the market by trying to predict what their customers will need and always challenge themselves by asking : ‘ can we produce in a more efficient manner ?’
Martino insists that the answer is always ‘ yes ’, and it will continue to be as they continue to review and upgrade their machines and encourage two-way feedback with technology partners and providers ; conducting engineering reviews to achieve the most sustainable and lean production possible .
“ As the market is becoming increasingly more complex and demanding , we have long production runs , but also shorter production runs that we include to best serve our customers . We have developed hybrid production technologies together with solid and reputed partners , which sustainably merge conventional methods of producing packaging together with the modern digital methods . We can therefore use the benefits of both for minimum environmental impact and maximum efficiency , at the same time ,” said Martino .
Here , he highlights an example of promotional products with complex graphic designs , where such hybrid machines and equipment have the unique capabilities to produce in quality short and medium runs , minimising the environmental footprint like it was never possible to before .
Industry 4.0 Martino is a strong advocate of the power of innovative in-line processes , robotic applications , and end-line automation to ramp up productivity and flexibility . And , with ERP integration alongside digital print , real-world data is incorporated for complete customers ’ satisfaction too .
AN AWARD-WINNING ITALIAN JOB
Having been in his role for two years and the wider group for longer , Martino was given the chance to contribute to part of the operational activities in Italy , where the business is undergoing significant expansion . Last year , the facility in Schio won the Eco Design Award for 2021 .
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