SYNGENTA GROUP
pandemic accelerated that transformation for the industry .
“ Simple things like having collaborations over a video call . Covid-19 accelerated the need to digitise that entire data collection value chain . Advisors are able to offer suggestions to growers without being out in the field . Our marketing events turned purely virtual , and we are now thinking about creating a virtual metaverse solution , where growers and industry partners can interact , share knowledge or attend a marketing event . Equally , internal seminars or conferences that we do within the company also went virtual ,” says Sheikh .
“ You could have the advisor sitting miles away from the farm , looking at a drone or satellite image and then making a recommendation to the grower on which part of the field they should scout ,” he adds . “ In terms of what happens in the value stream further after the harvest , this has also been accelerated by the transformation using digital systems .”
From field to fork , the entire supply chain accelerated the transformation from paperwork to digital systems , and from manual to autonomous processes .
Aiming for carbon neutrality and net zero Regenerative agriculture or nature positive farming is a key aspect of Syngenta ’ s global strategy ; regenerative agriculture is an outcome-based farming approach that protects and improves soil health , biodiversity , climate and water resources while ensuring farm productivity . It consists of practices such as :
• Minimise soil disturbance ( minimal or no tilling before planting )
• Use of cover crops to protect soil erosion
• Crop rotation and crop diversification
• Optimise synthetic inputs ( fertiliser , pesticides ) technologymagazine . com 71