He adds : “ In general , I would say that the farming industry is more risk averse , since decisions can only be taken once a year and decisions are having a huge impact on the harvest .”
With challenges comes opportunities . Potard makes it apparent that farmers are the greatest source of knowledge — as both the experts and the users — when overcoming the barriers that are naturally imposed on the technology .
He also says that “ we must go back to the basics of biology , what are the inputs that allow us to increase the biomass ”.
“ All the solutions that allow us to better monitor and map these inputs become formidable tools for increasing agricultural production ,” Potard says .
How will digital enhance farming ?
“ What we see is that , in comparison to the B2C world , the ecosystem race in Agriculture is still in the middle of being decided . Almost all major input companies provide their own platform and offering — same for the machinery OEMs — and we see new entrants , such as Cloud providers , all targeting the same client : the farmer . Our goal is to leverage digital innovation to reduce complexity for the farmer .”
Capgemini Syngenta Partnership
Amitab Srivastava , Vice President and Global Account Executive is proud of the partnership between Capgemini and Syngenta that spans more than a decade . Opportunity to positively impact the lives of billions and solving real world problems through Digital and Technology intervention keeps this partnership growing strong .
Lofink explains just how digital solutions can reap dividends in agriculture , despite the challenges of natural adaptation .
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