Generative AI transforming the advertising industry
Taipei , Taiwan
Nvidia and WPP are developing a content engine that harnesses Nvidia Omniverse and AI to enable creative teams to produce high-quality commercial content faster , more efficiently and at scale .
The new engine connects an ecosystem of 3D design , manufacturing and creative supply chain tools , including those from Adobe and Getty Images , letting WPP ’ s artists and designers integrate 3D content creation with generative AI .
“ The world ’ s industries , including the US $ 700bn digital advertising industry , are racing to realise the benefits of AI ,” said Nvidia founder and CEO Jensen Huang during his COMPUTEX keynote address . “ With Omniverse Cloud and generative AI tools , WPP is giving brands the ability to build and deploy product experiences and compelling content at a level of realism and scale never possible before .”
technologymagazine . com 15